Opportunities for 2023 include more robust integrated programs and enhanced offerings, like Intent360, a proprietary intent data solution
NEW YORK, Nov. 22, 2022 /PRNewswire-PRWeb/ — Arizent, a leading business information resource for the financial and professional services communities, launched its 2023 media offerings for all of its seven brands: American Banker, The Bond Buyer, National Mortgage News, Digital Insurance, Financial Planning, Accounting Today and Employee Benefit News. Featured in the 2023 media kits are new brand-building opportunities and enhanced offerings to reach an audience of high-value decision-makers.
An important new offering is Intent360, which uses proprietary intent data to identify when businesses are actively researching products or services, signaling buying intent. Key to lead generation and nurture programs, Intent360 will help clients more effectively plan and execute engagement throughout the marketing funnel. This is the latest offering built off Arizent’s growing first-party data. Arizent also offers contextual advertising that leverages its audiences’ content consumption behavior to align brand messages with the most relevant industry topics.
“Arizent’s refreshed marketing services represent a continued drive to find innovative ways to bring our clients closer to the influential communities we serve,” says Josh Rucci, Chief Commercial Officer at Arizent. “The enhanced offerings provide greater value and more opportunities for businesses to build meaningful connections, which is critical in the current economic climate.”
Those opportunities include new editorial sponsorship packages and more robust research programs. Arizent’s research programs tap into their engaged community for insights about the most relevant topics and trends facing the industries they serve — from tech priorities to customer experience and DEI. Sponsorship of key editorial research initiatives is one piece of their omnichannel package, which affords clients thought leadership moments to present insights at one of Arizent’s industry-leading conferences, complemented by lead generation and nurture campaigns.
Arizent is also expanding sponsorship opportunities through editorial webinars and livestream episodes in the Leaders forum, a cross-brand channel which brings together innovators and senior voices to share their perspectives on today’s most pressing topics.
Arizent has also launched the 2023 content calendars for each of their award-winning brands, with content packages focused on the issues that are most critical to their respective industries. Editorial packages also include key benchmark programs like American Banker’s The Most Powerful Women in Banking and Best Banks to Work For, The Bond Buyer’s Deal of the Year and Rising Stars, Accounting Today’s Top 100 Firms, Digital Insurance’s Best Insurance Companies for Innovators, Financial Planning’s 40 Top Brokers Under 40 and Employee Benefit News’ State of Healthcare.
Coming off a highly successful return to in-person events in 2022, Arizent’s 2023 plan for live, industry-leading conferences is another highlight of the year. The event calendar includes both long-standing and newer-addition conferences like American Banker’s DIGITAL BANKING, Digital Insurance’s DIGIN and WOMEN IN INSURANCE LEADERSHIP, Financial Planning’s INVEST and National Mortgage News’ DIGITAL MORTGAGE, with new interactive formats and more high-visibility sponsorship opportunities.
Arizent is a business information company that advances professional communities by providing insights and analysis and convening industry leaders. The company uses deep industry expertise and a data-driven platform to deliver its services, which include subscriptions, marketing services, live events and access to Leaders, an executive forum. Arizent also connects business communities through leading financial services brands like American Banker, The Bond Buyer, Financial Planning and National Mortgage News, as well as professional services brands like Accounting Today, Employee Benefit News and Digital Insurance.
Jamie Billington, Arizent, 212-803-8500, email@example.com