Brian Kelly doesn’t expect NCAA action on NIL, points to conferences getting more involved

NIL remains one of college football’s hottest topics. During the bowl season, multiple college football coaches made allegations of NIL-related tampering with the transfer portal. NIL deals also factor heavily into many recruiting decisions, despite pay-for-play concerns.

On Sunday, LSU coach Brian Kelly was asked to weigh in on NIL issues. Kelly doesn’t expect to see more enforcement actions from the NCAA.

“Well, I don’t expect it to happen,” Kelly said of NCAA disciplinary action on NIL. “Look, there’s no uniformity, right. I think we all know that. Each state has a different law relative to enacting NIL.

“Look, we love the concept as coaches. Everybody loves the concept of players being able to benefit from their name, image and likeness. It is the unintended consequences of it, and that is inducements prior to being on campus through recruiting; unfulfilled promises.”

Kelly continued, calling out misinformation on issues like compensation being labeled pay-for-play. Rather than the NCAA, Kelly thinks conferences may get more involved on NIL matters.

“I think we have to be in it a little longer in this cycle for it to kind of take a better shape, because I think there is a lot of misinformation out there,” Kelly said to media members ahead of the Citrus Bowl. “I think players are led to believe that they are going to get X and it is really not X. They have to perform services for X. You are hearing in the recruiting wars that guys are getting X for — this is not pay-for-play, and you are hearing stories like that.

“We are going to have to see how this works itself out, but we are not looking that the NCAA is going to step in at any time here. We are going to have to continue to manage this, and I think what you will see is the conferences beginning to take more action on NIL as well.”

Before getting back to talent acquisition for 2023, Kelly and the Tigers will end the 2022 campaign by facing Purdue in the Citrus Bowl Monday (1 p.m. ET, ABC).

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