Better Business Bureau (BBB) rating: A+
AM Best financial strength rating: A++
Auto-Owners Insurance Group has offered coverage for over a century and holds a strong reputation among drivers. The company is based in Lansing, Mich., but its insurance agents are found in communities in the 26 states it serves.
Auto-Owners Insurance Customer Reviews
There’s a strong focus on personal connections with Auto-Owners Insurance, and drivers seem to largely appreciate the effort. While the car insurance provider has stellar financial health, reviews show some customers wish the company had a stronger online presence.
Auto-Owners Insurance Reviews: J.D. Power
In the J.D. Power 2022 U.S. Auto Insurance Study℠, drivers rated Auto-Owners Insurance as an above-average insurance provider in the Southeast region. The company scored slightly worse than average in the J.D. Power 2021 U.S. Auto Claims Satisfaction Study℠, though, earning 878 out of 1,000 points compared to the industry average of 880 points.
Auto-Owners Insurance Reviews: BBB and Google
Auto-Owners Insurance receives relatively strong reviews. The provider earns 4.0 stars out of 5.0 in Google reviews, hinting at great customer service. Auto-Owners Insurance receives a much less impressive rating of nearly 1.4 stars out of 5.0 from customers on the BBB’s, though it does hold an A+ rating and accreditation from the organization.
Auto-Owners Insurance App Reviews
Drivers who want to view their auto policy information while they’re on the go can download the Auto-Owners mobile app. It receives decent reviews online, with a 3.0-star rating out of 5.0 on the App Store and 3.3 stars on Google Play.
Policyholders who download the Auto-Owners mobile app can pay their bills, submit roadside assistance requests, and view their insurance ID cards. They can also check the status of claims, though it’s not possible to file claims through the company’s app.
Auto-Owners Insurance Claims Reviews
Drivers who had positive experiences with Auto-Owners Insurance mention helpful representatives and a prompt claims process. On the other hand, plenty of customers speak of disrespectful independent agents and claims adjusters who refuse to entirely cover car damages.
Drivers often take issue with the Auto-Owners Insurance claims process because the company requires people to call their agents instead of filing online. This can make the process more protracted than with other insurers, and many policyholders face issues.
Our team reached out to Auto-Owners Insurance for a comment on its customer reviews, claims process and pricing but did not receive a response.