October 4, 2022

The year 2020 was the turning point in all our lives in some way or the other. With health emergencies occurring all around, most people, who once barely cared about fitness, started taking their health very seriously. As having a healthy lifestyle became a necessity, several tech brands immediately used the scope to build tech fitness products with the aim to offer a gym-like workout experience at home. One such brand was FlexNest, a Gurugram-based fitness startup.

Founded in 2020, right at the peak of COVID-19 pandemic, FlexNest already offers a range of fitness products at premium price points. Some of the already popular products from FlexNest include FlexBike, FlexRower, FlexKettle, FlexBench, among many others. One of the latest products from the company is the FlexRower+, which I have been using for the last 20 days.

FlexNest primarily caters to the premium consumer base with most of its products including the FlexRower+. The smart rower comes at a price of Rs 59,999. Now, that’s a lot of money to spend on a fitness product you would think, isn’t it? That brings me to the most important question – is it worth spending that much on this smart rower? Let’s find out the answer in the full review.

Design and build

Firstly, FlexNest isn’t the only brand that offers a rower. There are brands like Cult.Fit that offers CultRow for a slightly cheaper price of Rs 43,000. The design of the FlexRower and CultRow are more or less the same but the former’s build quality is much better and probably that’s why the price difference.

The FlexRower is made of wood, which makes the rower heavier than some of the other models from other brands in the market. Though FlexNest offers a fantastic build with the Rower+, I believe it could have balanced the overall weight a bit more. I required my flatmate’s help every time I had to unfold the FlexRower+. It was impossible to set it up by myself completely. Also, since this is a water-based smart rower, that adds to the overall weight of the device. To be specific, the FlexRower offers a total weight of 42KGs.

The rower, I also believe, could have been slightly more compact. It takes up quite a lot of space in the living room. It should work fine if you live in a spacious apartment but if your house is slightly cramped, you may want to think before getting this one.

Setup and exercise

Setting the FlexRower is quite easy. It comes as it is, and all you need to do is add water to the circular water tank with the help of the pipes that come bundled with the rower. The water tank can include water up to 18L, but mind you, that will also increase the overall weight of the product.

As for the exercises, the FlexRower+ covers biceps, triceps, chest, back, and also legs. Even though rowing targets almost all parts of the body, I personally feel there should have been some more exercise options, especially for the kind of money the product charges. Rowing for around 30 min a day is sufficient if you aim to lose fat and look slimmer. The good bit is, at the gym, you will need to do multiple exercises for different body parts, which takes a lot of time. With FlexRower+, a lot of time is saved. 30min of rowing equals 1-1:30 hours at the gym.

One of the key highlights of this smart rower is that it comes with Bluetooth connectivity option that allows users to connect the device with their iPad or iPhone. The iPhone can be placed on the stand provided on the machine itself. This makes it easy for users to get guidance from expert videos available on the Flex app. These videos help users understand the kind of exercises they should do and how the smart rower should be used.

FlexRower+ review: Should you buy?

The concept of FlexRower+ is undoubtedly great. The idea clearly is to bring the gym at home, which is what most people who do not get the time to hit the gym want. It also helps save a lot of time and is also a good choice for beginners who do not know how to use dumbbells and plates. 30 minutes of rowing is sufficient for people who want to get fitter. However, if you want an athletic body, the gym is the place for you.

Overall, even though the concept of bringing a gym at home is great, I wish the design and weight of FlexRower+ were a little more practical. The weight could have been better balanced since that makes folding and unfolding the machine extremely difficult. The bulky design also takes up a lot of space in the living room. I would also have liked it if the price was slightly modest, but FlexNest has a clear thought of offering premium products and not catering to the affordable market space at all. The Bluetooth connectivity is an added advantage in this one.

FlexRower+ review 7/10


  • Build
  • Brings gym at home
  • Full body workout in 30 min


  • Weight
  • not compact
  • Limited exercises for price


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