As Auto Leasing Continues to Slow, Increasingly Targeted Marketing May Play Key Role in Maintaining Brand Loyalty
TransUnion study observes behavior of consumers with auto leases CHICAGO, Jan. 19, 2023 (GLOBE NEWSWIRE) — The auto lease market continued to slow down for much of 2022 causing some automakers to lose traditionally loyal customers. A new TransUnion (NYSE: TRU) study found that the auto lease market was down almost half from 31% in … Read more